Archive for April, 2009

A4M Congress on Anti-Aging Medicine

Posted on April 16, 2009 with No Comments

anti-aging-congress1The A4M Brazil Congress on Anti-Aging is scheduled for August 14-15, 2009 in Sao Paulo, Brazil. The new Anti-Aging congress will take place at the prestigious Palacio das Convencoes Anhembi. It will be held with the full endorsement and support of the American Academy of Anti-Aging Medicine (A4M) and the World Academy of Anti-Aging Medicine (WAAAM).

Anti-aging medicine is a medical specialty founded on the application of advanced scientific and medical technologies for the early detection, prevention, treatment, and reversal of age-related diseases. The aim of anti-aging medicine is to extend not only the human lifespan but also the quality of life and to limit the debilitating affects of aging.

The global anti-aging products market is projected to be worth $115 billion by 2010, growing at a compounded annual rate of 9.14% and the South American market presents remarkable growth opportunities. Douglas Emslie, Group Managing Director, Tarsus Group

Visit http://www.anti-agingevents.com/saopaulo/ for more information.

Improving Spa Profitability – The Fundamentals

Posted on April 15, 2009 with No Comments

Business is a game. A serious game with real money with real careers, futures and success on the line. But, a game none-the-less.

In this game we have variables we can control and some we can’t. There is little we can do to control weather, suppliers, material costs, and competitors. There are, however, variables in this game we do control and can influence. Those are…

  • Revenue
  • Gross Margin
  • Expenses

While it’s often difficult to focus on these fundamental components as an owner/operator of executive of a mid-sized operation, entrepreneurship sooner or later comes down to these three key components.

For various companies I have been involved in, I have had to stop myself and our team to reminder ourselves to “block and tackle”. Improving a company’s profitability – especially a spa in a down economy – requires putting each of these components under a microscope and identify what you can do to win the game.

I guess if this were a play game, decisions might come easier, but discussion and planning should be fairly helpful.

For instance, sit down and consider all the things you can do to increase revenue. Consider advertising, flyers, partnering programs (with a salon for instance), or developing relationships with civic programs, churches, or schools.

From a gross margin perspective, push higher margin services, introduce new programs (expanding your service or product lines), add ancillary services (skin care products), find less expensive suppliers.

Expenses can be tackled from several angles. Shop for the best deal on office supplies, watch utility bills, opt for lower cost advertising – or free advertising by contributing to local newspaper or magazines; watch staff expenses.

Over the next couple of weeks I am going to break down some details of managing Revenue, Gross Margin and Expenses that might give you a few more ideas – specific to Spa, Salon or MedSpa operations . The bottom-line (literally) is to wake-up every morning and think “what can I do to affect these numbers?” Individually, get sales, margin and costs going in the right direction.

If all works out well, each will move simultaneously, and it will have a great impact on profitability!

Tips for Smoother Skin – Part I

Posted on April 14, 2009 with No Comments

I guess we have all been deluged with advice on keeping our complexion smooth and soft. But here are a couple of ideas, in fact reminders, to increase softness while reducing premature aging and wrinkles.

  1. Keep it Clean – Pores enlarge and become clogged when dirt and oil become trapped. Microscopic bacteria and
    tips for healthy skin

    Smooth complexion

    fungus can grow enlarging the pore’s size and compounding the problem. Wash your face daily with an herbal-based cleanser that is not harsh on the skin. Avoid makeup and cosmetics periodically. My wife generally takes a day or two every few weeks not wearing makeup and she says it works great.

  2. Moisturize – While this seems pretty obvious, moisturizers, especially at night, reclaim lost hydration. Some creams can irritate and are fairly ineffective at reducing dry skin. I’ll review several products in later posts.
  3. Treatment – If you have chronically dry skin or have had excessive sun exposure, products with Hyaluronic Acid work very well at providing “instant” moisture – fighting skin rashes, dryness, and problems like rosacea and acne.
  4. Exercise – While exercise in general is a given, toning specific parts of you body can help greatly with overall skin tone and care.  Consider and exercise for the neck that builds muscle and improves your flexibility. A diligent regimen will make you feel better, reduce injury and pain and will help guard against wrinkled or sagging skin on the neck.

Pretty basic, uh? The trick is consistency and adjusting your regimen to your skin type and any specific problems you might have. I’ll make a few recommendations for enlarged pores and wrinkles later.

IECSC New York Conference – April 26-28, 2009

Posted on April 14, 2009 with No Comments

If you’re in the spa or MedSpa business, you need to consider attending the New York Show – April 26-28, 2009. IECSC (International Esthetics, Cosmetics & Spa Conference) has four shows scheduled this year. They are regionally located to cut down on travel costs – NY, Las Vegas, Illinois and Florida. Each conference has education tracks set aside for specific interest – Medical Aesthetics, Spa Business and numerous workshops and educational programs.

There are expected to be over 200 exhibitors and lots of info for dealing with the weakened economy, expanding services and improving sq/ft ROI. Costs range from $70 for a single workshop to $500 for a 3-day pass to all programs. Go to http://www.iecsc.com/ny/ for more information. General admission to the floor is free. There is a very nifty interactive PDF with schedules, details, and registration information.