Increasing revenue and traffic for spas and MedSpas can be done several ways. One, open new locations, increase marketing efforts, or adding new services or products.
For many spas, opening new stores or locations may be part of a long-range growth plan, yet may not be suitable while operating in a down economy when spa treatments are viewed as either a luxury or discretionary.
Marketing efforts can be categorized as advertising or direct sales. Advertising can come in many forms. Direct mail, email campaigns, joint marketin efforts with related products or services, TV or radio. Many spas I have seen are flying banners outside their locations (local laws permitting), putting up billboards, and putting advertisements or discount inserts in papers, local news, press releases, or handing out discount or “specials” to customers and guests coming through the spa.
Increasing marketing efforts or expanding services is your best ROI when the economy has slowed. Massage Therapy, Botox or anti-wrinkle procedures, facials, and vein therapy can be supplemented with several ideas.
Another opportunity is making available additional services or products inside the store.
Selling in-expensive consumable products can help boost sales, improve traffic, and get consumers coming back. Spider vein creams can be excellent ancillary products following sclerotherapy or laser therapy. For pregnant women or those who have had children, a preventive or repairing stretch mark cream can help aid recovery and prevent scarring. And while injections can help smooth wrinkles and puff lips, anti wrinkle creams and serums help neck wrinkles, crow’s feet, and puffiness or dark circles under the eyes.
These products are designed to supplement and enhance procedures and improve weekly or monthly revenue. Choosing products that are expensive with luxurious packaging and “rock star” name brands may work against you. While they may certainly enhance the image of your spa (and to many that is important), high-priced skin care products have been shown to be great initial purchases, but lack the consumable “punch” needed for return purchases.