For the skin care business, this time of year (end of the summer and fall) is typically when volume begins to drop until we get close to the holidays? Why? Primarily because the summer is over, most are working on going back to school, and candidly, we’re not “out and about” as much we have been the past 3-4 months.
We don’t sell as much wrinkle serum, body lotion, spider vein cream or cellulite treatments…and sunburn relief products have but gone into hibernation until next spring when the first sunburns start popping up during spring break.
There are some exceptions to this trend for discretionary skin care products however.
First, if you are in the north, upper midwest, in the UK or one of our customers in Canada, then you are starting to feel the first waves of colder, dryer artic air. The denseness, low humidity, and higher winds associated with these air masses bring with them a wave of dry, chapping, and irritated skin. Though it may sound a bit contradictory, we start selling a lot of our moisturizing body firming lotions, Skin Tight in particular…as folks get a jump on moisturization to avoid wrinkles and tight skin.
Second, as I have just learned, a lot of folks stock up as kids go back to school. Having been in this business for 6 years and seen the trends, I didn’t put 2 and 2 together, but when girls go off to college they spend a lot of money on a lot of things…one of them being skin care. While they’re not talking about the latest wrinkle cream or psoriasis treatment, they are talking cosmetics, makeup and lotions. So again, we see a bit of jump as schools crank-up.
Third, for folks who need real solutions to real skin problems and ailments, the flurry of the summer passing allows them to sit down and consider what can or should be done for treatments. Again, I can attest personally and have direct evidence from the volume of calls we receive in our customer service center. Spider veins, rashes, eczema, scars, oily skin…you name it. It seems like everyone put these on hold since the spring and have decided it’s now time to decide what to do and what products work best.
If you have stayed with me so far, thanks…good to meet you and please give me any thoughts – rambling or not. The point of what I wanted to discuss was skin care is a round-the-clock, annual issue and treating skin problems requires full-time diligence.
If you are a skin care retailer – spa, exercise facility or gym, salon, or product retailer – and you would like help with the direction you should take product-wise or help selling the products you have, give one of our account managers a call toll-free at 888-909-1658.